← Selected Work
Godmother's Matcha
Matcha Brand , Naming & Narrative
Year
2024
Context
A matcha brand built around lineage, ritual, and the women who carry both forward.
Creative Direction
Create a voice that felt inherited, warm, patient, unafraid of stillness. Less product, more practice.
Approach
We wrote in the tone of someone older, kinder, sure of what matters. Long pauses. Gentle imperatives. A brand that asks you to slow down without ever saying so.
Selected Copy
“Made the way she made it.”
“A small green ceremony, every morning.”
“Whisk slowly. Drink warmly. Begin.”
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